“The real barrier is the soaring cost of marriage and child-rearing. Many young people simply can’t afford to get married. To truly raise marriage rates, the government needs to lower these economic burdens.”
As marriage registrations in China continued to decline in the first quarter of the year, local governments have dangled cash rewards as high as 40,000 yuan (US$5,487) in front of young couples in a bid to rekindle the will to wed and stave off the worst of a demographic crisis.

Yes but it’s important for onlookers to understand this mechanism. I often hear people believing that private firms don’t have to profit maximize. I used to think that too but it doesn’t match reality. The competition mechanism explains what we see around us.
And of course there are exceptions depending on the exact context and market conditions of a private firm but they don’t negate the mechanism under the assumptions it operates.